The Motorola company, part of the Lenovo group, reported that from July to September it closed with a 17,1% de market share or participation in the Peruvian market, which is a record in the country. In addition, it had an interannual growth of 8.9%; This made it possible to reach the top 3 of the local market.
Through a press release, he indicated that the company grew 112% in volume in an industry that remained the same year-on-year, according to IDC Latin America Mobile Phone Tracker 3Q21, a report that contains the analysis of the third quarter of 2021.
In addition, the company maintained that it maintained growth throughout Latin America, where in the same quarter it grew 7% year-over-year and reached a historical record of 23.7% in market share. According to IDC, thanks to a 35% year-on-year growth in volume (while the industry contracted 5%) Motorola has been in the second position in the regional market uninterruptedly for the last five years.
“During the last quarter we launched in Peru the motorola edge 20 pro and motorola edge 20 Lite, with whom we entered to compete in the premium segment with great success. In addition, we also strengthened our most beloved family, moto g, with the arrival of the moto g60s and the moto g50 5G. Today we are competing very strongly with the current portfolio, and we are preparing for the future: we have already launched five phones that are compatible with 5G networks locally ”, said Héctor León, general manager of Motorola Peru.
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