The consulting company Mentinno made its report “Digital State of Ecuador”, in which he described in detail the banking entities with the most web visits in May of this year.
Banco Pichincha appears as the entity with the highest number of visits and adds more than three million. This banking institution has a credit volume of 735.16 million dollars, according to Asobancia (Association of Private Banks of Ecuador).
Follow him Banco Guayaquil with just over a million visits. The entity records $488.18 in credit allocation. Below them are the other entities with approximately between 37,000 and 771,000 visits.
Below is the detail:
| Banking entity | web visits |
|---|---|
| Pichincha Bank | 3′136,000 |
| Bank of Guayaquil | 1,271,000 |
| Produbanco Bank | 771,671 |
| Pacific Bank | 755,894 |
| international bank | 584,589 |
| Diners Club Bank | 473,281 |
| General Rumiñahui Bank | 265,705 |
| South coast | 177,651 |
| Machala Bank | 119,776 |
| Bolivarian Bank | 37,160 |
During May 2023, all banking entities in top They add more than six million visits. According to the consultant, this investigation was carried out on June 22.
Meanwhile, Mentinno also displays the duration of users on these websites here as well ranking to change. Banco Internacional attracted attention for more than thirteen minutes ($307.25 million in loans), followed by Banco de Machala with nine minutes. Banco Bolivariano records the least with one minute and two seconds.
Internet availability of banks is another topic that is analyzed Banco Guayaquil shows 85%. According to the report, it is the only one that does not have an insufficient rating. “Any page with a score of less than 85% is considered ‘deficient’ by the Accessibility Checker analysis tool,” the document says.
After this bank are Banco Internacional with 63%, Banco Pichincha and Banco Diners Club with 62%, Banco Produbanco and Banco General Rumiñahui with 60%, Banco de Machala with 51%, Banco del Pacífico (50%), Banco del Austro (43 ). %) and Banco Bolivariano (41 %).
traffic sources
The source of traffic on bank websites comes mainly from organic, direct and paid search. Less than 1% comes from social media.
| organic search | directly | paid | recommendations | Social networks | display | |
|---|---|---|---|---|---|---|
| 49.66% | 43.71% | 2.58% | 2.34% | 0.94% | 0.58% | 0.19% |
“Only 0.58% of visits to bank portals come from marketing campaigns. e-mail. The likely cause is the use of internet and mobile banking,” the consultant believes.
Source: Eluniverso
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
