Gamarra finishes off winter garments with up to 60% discount for warm temperatures

Given the unusually warm temperatures, the businessmen of the Gamarra commercial emporium have resorted to finish off winter clotheswith the aim of recovering capital and investing it in the next spring-summer campaign.

The president of the Gamarra Peru Business Association, Susana Saldana, indicated that the greatest impact is centered on the Peruvian coast, because they have been forced to produce again garments light, in the midst of the heat wave caused by the El Niño Phenomenon.

“Given this blow that not only comes from the COVID-19 pandemic, the blockades, and now the El Niño Phenomenon, our production process has been affected, so this July we are launching offers throughout Gamarra. We are going to have garments from S/10 and up to 60% discount,” he told Latina.

Sales do not even reach 50% of what was projected

The business leader announced that, during the first half of 2023, the commercial emporium only reached S/1,700 million in salesa figure that does not reach 50% of the S/4,000 million projected for the entire year.

“The prices, even, are below the cost of production. What is needed is to recover the working capital. The spring-summer season will begin in September, with the strongest sales taking place in November and December”, he pointed out.

He recalled that, before the pandemic, gamarra It invoiced around S/6,600 million a year, divided into two large campaigns: autumn-winter and spring-summer. “In this month of July we are going to close at S/1,700 million, of the S/2,000 projected for the middle of the year. We are not going to exceed 50%, therefore, businessmen are promoting offers to recover their working capital”, added.

Finally, he stated that his sector has not received any reactivation measure from the central government. “We are waiting for loans from Impulse Myperu. Now we have come across the surprise that no bank wants to give (credit) to any mype,” she criticized.