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Amstel beer launched a special edition for the final of the Conmebol Libertadores with a design inspired by Guayaquil

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Amstel, official sponsor of the Conmebol Libertadores Cup, launched its commemorative can, a special edition of the Guayaquil 2022 Final that is available from the end of September to November.

Since 2017, Amstel has established itself as the sponsor of the most influential tournament in Latin America.

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Final of the Copa Libertadores in Guayaquil: $ 50 million is estimated to generate the arrival of tourists to the city

The final of the Conmebol Libertadores will be played on Saturday, October 29, between the Brazilian teams Flamengo and Atlético Paranaense, at the Monumental Banco Pichincha stadium, owned by Barcelona Sporting Club.

The brand explained that with this proposal, the premium beer seeks to get closer to the soccer fans and be the perfect company to enjoy this long-awaited final.

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Its design was inspired by the iconic places of the city, replacing the main illustration of the city of Amsterdam, reflecting the passion for eternal glory with the Conmebol Libertadores logo in the center and its golden color that highlights the attributes of a 100% pure malt beer.

“With our commemorative can we seek to generate experiences that bring us closer to those who choose us. That is why on this occasion we want to surprise our consumers with a can that reflects the feeling that unites us as Ecuadorians when enjoying a soccer game, especially on this occasion that we will once again receive the long-awaited final at the Pearl of the Pacific. of the most important Latin American soccer championship”, comments Ricardo Reinoso, brand manager of Amstel Ecuador.

Heineken Ecuador inaugurates a canning plant with a capacity of one million hectoliters

In addition, the brand wants true fans to experience this final closely, which is why several contests are being held on its official Instagram and Facebook accounts, with which Ecuadorian fans can win tickets to attend this event. (YO)

Source: Eluniverso

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