Lego, the Danish multinational toy company, announced the opening of its fifth certified store in Peru, this time at the Real Plaza Salaverry headquarters, in the Jesús María district of Lima.
According to the firm, this expansion takes place around the Christmas season and in support of its online sales channel, through which it ships throughout the country.
This commitment to investing in Peru has been paid for by joint work with other platforms such as Rappi and WhatsApp, which reinforce care against the contagion of COVID-19 by providing the facilities to buy from home.
“We are committed to the opening of this new store that coincides with the season of greatest excitement for young and old: Christmas. So we want to bring fun to even more homes that have allowed us to become their family entertainment “, says Miguel Estupiñán, LEGO representative in Peru.
The Lego Store at Real Plaza Salaverry will feature “Adults Welcome”, an exclusive area for adult collectors with sets designed for them, who challenge their ingenuity and relive their favorite childhood moments with pieces that will serve to decorate their home and office. This time around, world launches such as Home Alone, Barcelona Stadium, Interrogation Block from Super Mario 64 and the long-awaited Titanic will be present.
Likewise, you can enjoy the game experiences: “Build a minifigure”, a space that will allow fans to create characters to their liking and the “Pick a brick” wall with thousands of pieces so that users can purchase specific pieces and buy them in bulk.
The official opening, with a limited capacity, will be on Friday, December 3, on the second floor of the CC. Real Plaza Salaverry. In addition to the unveiling of a Lego sculpture brought exclusively for this store, gifts will be given during the day for the first purchases.
The data
- In 2018, Lego decided to start a certification process for stores in Peru, which meet the international standards of quality, design and infrastructure of the Danish company.
- With this new opening in Real Plaza Salaverry, Lego reaches five locations nationwide: four in Lima, and one in Arequipa.
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