Father’s Day: how to improve promotions in your business and increase sales for this campaign?

In the middle of the season of the campaign of the Father’s day, which is celebrated this Sunday, June 18, companies are looking for the best opportunities for consumers and generating promotions with the aim of increasing sales and attracting a greater number of customers. Among the most outstanding offers are categories such as household tools, tires, cell phones, electronic items, audio and video equipment, alcoholic beverages, lotions and grills, among other products.

“A technological facilitator that helps consumer companies to execute with excellence their commercial strategy at the point of sale comments that the bet lies in creating attractive promotions for consumers and carrying them out efficiently,” reported Mónica Espejo, director of Account Management in the Los Andes region of Teamcore.

Likewise, he reiterated that tools such as Smart ProMotion Advanced (SPA) make it possible to measure the efficiency of promotions throughout the commercial cycle, because it activates opportunities for improvement at the point of sale through intelligent tasks.

“The SPA provides the necessary guidelines for mass consumption companies to calculate the return on investment (ROI) of each promotional cycle. This guarantees efficient promotional execution in terms of stock, price conditions of the promoted products and communication stimuli that report on the existence of promotions in the different sales areas”, he points out.

How to achieve more efficient promotions during this campaign?

• Understand what type of promotion the consumer is looking for and offer it appropriately to generate a greater return for the company.
• Have enough stock of the promoted product.
• Being able to react in a timely manner to available information. If it is identified that a promotion is not meeting the defined commercial standards, corrective measures must be taken so that it meets the sales projections.
• It is important to adequately communicate the promotion at the point of sale, using an effective communication strategy.
• Train sales teams on the importance of signaling promotions in the store and the correct placement of prices on the shelves.
• At the end of the promotional period, carry out a complete analysis of the promotion in terms of the commercial effects expected and the execution achieved, including the control of the adequate stock, the fulfillment of the agreed commercial conditions and the correct installation of the promotional posters, with the aim of goal of accumulating experience for future events.