Pastado, Gigante, Chemisse, Vasito, Sánduche, Gemelos, Frío Rico and Jet are the ice creams that the Penguin brand sold in the 1980s and which it now promises to bring back. The Unilever brand, which holds some of these ice creams in its current portfolio, launched a social media campaign called ‘El Clásico de los 80s’.

Special cacao, which grows only in Ecuador, Brazil and the Ivory Coast, gives the name and color to the new Magnum Rubí

The brand even returned to its old logo in fishnets with the traditional penguin that characterized it in that decade and began to consult its customers, who were children of the 80s, part of Generation X (born between 1965 and 1981) and millennials (1981 – 1993), about which ice cream they want to bring back to him from his childhood.

The brand also posted questions about other tastes like video games, dance, fashion and music from the era. Questions like: What’s the song from the 80s that you still listen to today? o Remember the excitement of playing video games in the 80s? Share your favorite game from that time! They create interactions in networks between the brand, which also offers free ice cream to enter links and leave comments; and his public.

However, Penguin Ice Cream has a history that goes back four decades before the 1980s, in the 1940s, when Edmundo Kronfle Abbud brought the idea of ​​ice cream production from Europe and was a pioneering brand in the implementation of the “ice cream machine” or “pen”.

Penguin founder sings ‘Happy Birthday’ 70 to brand sold decades ago to Unilever

In October 1996 Kronfle sold the brand to Unilever and they opened the Antarctic Plant in Guayaquil, where they manufacture all Pingüino products. Unilever is a multinational company with a presence in more than 34 countries and a history of more than 65 years in Ecuador.

Last April, Kronfle, 95, returned for a factory visit to celebrate 70 years of the brand he founded in 1953. (I)