The influential persons Those targeted by the Tax Administration (SRI) will receive an internal message from this entity in the coming days regarding the formalization of their activity, obtaining a unique taxpayer registration (RUC) and fulfilling tax obligations.

SRI has informed them that they will write to you from their official social media accounts.

How much can ‘influencers’ earn and how does this group that is the target of SRI pay taxes?

The influential persons are in the Tax Justice Plan implemented by the Tax Administration in 2023. One of the advantages of tax collection is aimed at this group and those who generate income on social networks. Rumor has it that they can earn $10,000, $20,000, and even $40,000 a month.

And that is that the entity requests that the economic activity that moves in the networks influential persons and social networks are 100% formalized. To this end, it implemented a socialization campaign so that they know what steps they should follow in order to fulfill their tax obligations. There were meetings with various influential persons solve your doubts in tax matters; they were required to register their RUC, issue electronic invoices, make declarations and pay taxes.

How will SRI control more than 500 influencers in Ecuador?

Last February, SRI identified about 500 of them.

The IRS has undertaken a control plan that includes other activities, such as people providing accommodation services, plastic surgeons and beauty centers also known as SPAs; in these cases, in the collection of value added tax (VAT) of 12% in the services they provide to their clients.