Three days after two years from the entry into force of the Personal Data Protection Act, which entered into force on May 26, 2021; and to start sanctioning companies that do not have the data owner’s permission to process them, companies continue with campaigns so that their customers update their data and at the same time, as an incentive, do not lose benefits or win prizes and participate in prize games.

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Tía, for example, which has 252 stores across the country, has invited cardholders of its Más card to update their information and continue to exchange their products or use them as a form of payment.

Data can be updated physically or virtually, according to each person’s convenience; Go to the customer service booth of any Tía store or go to enlinea.tia.com.ec and fill in the information provided.

By updating the data, card users will have more opportunities to win prizes, continue participating in prize games, use points, and be invited to exclusive events of the chain intended for loyal customers.

“In order to improve the quality of information and so that our customers can receive benefits, promotions and learn about new products that Tía has for them, when updating their information they will have verified and real information directly from the brand,” said Víctor Franco. , Head of Tía Loyalty, who explained that having a complete and up-to-date database creates effective two-way communication, leading customers to follow up on their concerns and suggestions as part of the supply chain service improvement process.

If the client does not approve the use of his personal data, he may be left without any service or benefit, sanctions will follow in a few days

Malls also offer rewards and benefits in exchange for updating their customers’ personal information. El Paseo Shopping offers ten purchase orders for $500. Los Riocentros is also offering purchase orders, but for $1,000 to five winners by next May 31st. Both chains belong to Corporación El Rosado.

Clothing store RM is also offering a $3,000 consumer order through a sweepstakes that customers who update their information can enter. The draw will be next August 18. In addition, children’s clothing store Carter’s is offering $150 gift cards through a sweepstakes to customers who update their information.