applications of delivery grow in the local market and show better performance at certain times and in different cities. This is the case of PedidosY, which found through a study that Guayaquil and Manta have more importance when ordering breakfast with 20% more orders, followed by Cayambe and Machala.
María Belén Ubidia, head of marketing at PedidosYa, indicates that “the growth of breakfast orders via the app becomes stronger from 08:00 to 10:00”.
The PedidosYa platform achieved 85% growth in its second year of presence in Ecuador
The most requested breakfasts in the app differ depending on the region, the study shows. For example, on the Coast, the most popular breakfasts are in applications These are ocelots, bolons and bows; while in Sierra empanadas, bolognes and cassava breads take first place.
The CEO points out that the app’s other services also help customers during that time of day, such as PedidosYa market, a digital supermarket applications, which makes it easy to buy ingredients and is available from 07:30 and has a 10-minute delivery promise.
The most requested products in this service are milk, eggs and bread.
The promotional video of the platform was shot in Ecuador
The platform, which operates in 15 Latin American countries, chose Ecuador to shoot a promotional video for the relaunch of its “Tu Mundo al Instante” campaign, which lets its users know that everything they are looking for can be found in the app.
The commercial is broadcast in all Caribbean countries, Peru and Ecuador. Ubidia points out that the campaign will offer its customers during May and June special promotions from free shipping, exclusive discounts on applications, dance competitions with new rattle and more.
In Quito, there is a record of a customer who made 68 take-home pizza orders per year on the same app
“Your world now” is the concept behind PedidosY, which acts as a link between everything the customer requires, at the best prices, together with the speed of technology thanks to delivery and delivery immediately. These advantages are present in the 16 cities where PedidosYa operates in Ecuador with more than 10,000 facilities, many of which are located in areas closest to their residences,” according to the CEO.
Source: Eluniverso
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