The Yanbal factory in Ecuador continues the pre-pandemic figures and will produce 13 million fragrances, colognes and deodorants this 2023

Pleasant smells, in between sweet, citrus and floral include the facilities of the production plant for fragrances, deodorants and bag samples Yanbal, located in the north of Quito. The factory – opened 22 years ago – at times resembles an operating room, due to the cleanliness and precision with which the employees work; It is also compared to the kitchen, where the recipe for the preparation of each perfume is followed exactly to the letter with the exact amount of scents, mixtures and colors. There is a plant Certification of good practice in the production of cosmetics.

On site, Audelio García, factory director, explains the different stages of the production process that will bring them to production this year 13 million products: 4.5 million deodorants and 8.5 million fragrances and colognes.

This is a number greater than registered in 2022, which reached a total of 11 million, and this confirms the growing trend, considering that in 2021 production reached 7.5 million units as a result of the postponement of the pandemic.

Production in 2023 is already equal to pre-pandemic volumes, although the same sales levels have not yet been reached, García says. Part of this production in this year, he answers the Ícono fragrance, whose image is the Mexican singer Thalía. But the factory produces at least 60 products, including fragrances and cologne or splash.

The factory in Quito is the third in the region. The other two are located in Lima and Bogotá. However, the one in Quito is focused on fragrances and certain solid products, such as deodorant.

All the production of Quito is sent to distribution centers, such as Alóag and Guayaquil, for internal delivery and also for export, which is mainly to the Andean countries: Peru, Colombia and Bolivia.

García explains that, thanks to his computer system, the management of product development is much more efficient, since control is maintained from the warehouse – where all the raw materials are – to the mixing tank, where the managers are still present. letter to the perfumer’s recipe. It also passes through the maceration rooms, where the product must have its characteristics approved, and then it goes into packaging and boxing.

In the area of ​​maceration, Lourdes Morales, head of hydroalcohol production, explains that the fragrances are made according to an identical recipe, both in Ecuador and in Colombia and Peru. For example, in the case of the Ícono fragrance, fourteen days of maceration are required. On the construction site, there are a number of containers that range from 200 kilograms to 5 tons, depending on the amount of product that needs to be produced.

Even in the assembly line of the container, all the workers are precise and install the dispenser and lid on time, while the labeling is done using specialized machines.

According to the manager from Yanbal, the brand at the end of 2022 has a penetration of 37.6% of the fragrance market and an importance of 25.7% in volume, as well as 40.1% in the value of houses for buyers in 2022.

Yanbal Ecuador uses national inputs, such as alcohol, to elaborate and process its products. The good quality of Ecuadorian alcohol also allowed its parallel distribution to Peru and Colombia, for the production process.