Sales for Mother’s Day would reach S/2,300 million this year

The Mother’s Day campaign is the second largest after Christmas, and although there are great expectations that the figures for the previous year will be surpassed, this growth will not be homogeneous. At the national level, it is projected to reach S/2,300 million in sales, according to the Association of Shopping Centers of Peru (I agree).

Although the sector has already exceeded its pre-pandemic figures, the performance of this campaign will not benefit everyone, since regions such as Piura, Tumbes and La Libertad, in the north of the country, and Arequipa and Puno, in the south, have been affected by conflicts. sociopolitical and the climate crisis, phenomena that have hit businesses and also users, as he explains Juan Jose Streetdirector of the Accep.

“The growth is going to be very small because the families in those areas have been affected your income significantly and recovery takes several months. The businesses will not have the same behavior as in Lima, we believe that the level of sales there will be in amounts similar to those of last year”, noted Calle.

For his part, Mariana Becerra, commercial director of Jockey Plaza, pointed out that the average ticket for the month of May is S/235, 10% more than in 2022. Within the offer, the category of jewelry, beauty, perfumery and technology are those that register the highest Departures; In addition, something particular about this campaign is that it intersects with the change in temperatures.

“Our operators this week have very aggressive promotions due to the change of season, we have reached discounts of 50%, because, since the cold current did not arrive, they had to finish off their winter offer, but this week they have maintained their promotions Becerra explained.

Gamarra offers discounts of up to 70%

The commercial emporiums of the capital will also have a high demand. The garments are a good gift option on this date. For this reason, Gamarra is offering discounts of up to 70% on women’s clothing. This date will give way to the autumn-winter campaign that represents 30% of its sales for the entire year, some S/1,500 million, according to Susana Saldanapresident of the Gamarra Peru Business Association.

While in Mesa Redonda it is expected to reach US$500 million in sales, 30% less than last year. One factor that hits their results is informal trade, says Pablo Goytizolo, spokesperson for this conglomerate. He adds that people will spend up to S/250 on the purchases they make for this celebration, attracted by the novelties that importers always offer.

the favorite gift

The most desired gift by Peruvian mothers this year is a cell phone or tablet (29.1%), displacing trips to second place (28.6%), unlike last year, according to a study by Kantar Division Worldpanel .

In third place are products such as clothing, handbags and shoes (24.9%); followed by lunch or dinner (19.4%); and closes the top 5 gifts an appliance (15.6%). In addition, options such as a spa day or massages (11.4%) and skin products (9%) stand out.

Entrepreneurs who innovate

Marcela Garcesdirector of the Barranco Fair, points out that the Peruvian entrepreneurs are innovating and diversifying their offer for Mother’s Day, offering personalized, unique and sustainable products and services.

The average ticket for this campaign ranges from S/40 to S/200.

The fair has hosted 1,800 new brands and has 35,000 visitors per month.