A new competitor, and a large one in the ticket market, is coming to Peru. Is about ticket master, the expert ticketing company that will try to dethrone Teleticket and Joinnus in a context of greater demand by the live events industry. What is Ticketmaster’s profile and its expansion plans in our country? We tell you here.
What is Ticketmaster?
Ticketmaster is the world’s largest ticketing platform and the global market leader in ticketing products and services for live events. It processes 500 million tickets per year in more than 30 different countries.
In Latin America, Ticketmaster has expanded its operation in recent years to Brazil, Chile, Mexico, Argentina and now Peru. According to what they say, they have a very robust and, above all, secure digital support. In their plans, they hope to set the standard for ticket machines in Peru and reach leadership in the sector in three years.
Strategy to dethrone Teleticket and Joinuss
To do this, they have the strategy of sell in the first year between 200,000 to 250,000 tickets, as well as fill twice the National Stadium for this 2023.
Short term, ticket master Peru will have five physical points of sale in Lima and, in the medium term, they hope to have another one in the province. Ticketmaster Peru’s managing director is ‘Hippie’ González Orellana, who previously served as Teleticket’s general manager for more than 15 years. In conversation with La República, he said that our country has become an attractive setting, since in 2022 it hosted several high-level events.
“There have been several thousand dollars of investment. But it should be noted that it is a global conglomerate that is committed to Peru, despite coming out of a social and political crisis,” said the executive.
What will be the link in Peru?
the website of Ticketmaster Peru will be enabled at https://www.ticketmaster.pe/.
Source: Larepublica
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
