In 2020, ecommerce moved $ 2.3 billion.
Online shopping (online) are a trend that continues to grow worldwide and Ecuador is no exception. In 2020 the ecommerce moved $ 2,300 million, a growth of $ 700 million (43.75%) compared to what was achieved in 2019, although it must be taken into account that the restrictions due to the COVID-19 pandemic boosted the sector.
This health crisis caused 3 out of 4 households in Latin America to buy online, with which electronic commerce grew 50 percent in 2020 in the region, according to data from Ecomsur’s Latin America North.
At the national level, the Ecuadorian Chamber of Electronic Commerce (CECE) indicated that food and hygiene, computing, electrical appliances, fashion and beauty, education, payments online, online games, pet food, delivery and cellular telephony were the categories that had a better performance in 2020 for electronic commerce.
The CECE detailed in a study that the distrust of consumers online to being a victim of deception or payment fraud has decreased in recent years. In any case, it highlights that once the first online purchase is started, the perceived barriers and risks of the consumer are reduced and felt.
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In addition, in recent years events such as Cyber Monday -which is celebrated on the first Monday after Black Friday- to encourage online shopping, which this year will take place on November 29. On the other hand, some stores have established themselves among the population thanks to their ease of use and comments issued by users.
The portal ecuadorec.com made a list of the best stores for purchases online in Ecuador.
- Free market Very similar to Amazon; the buyer has to reach an agreement with the seller for payment and delivery.
- De Prati This traditional company established its virtual store in 2007. It offers clothing, footwear, technology, products for the home.
- Commanded Company specialized in household appliances, although it also offers motorcycles, liquors, school supplies, or accessories such as wallets, caps, among other items.
- YaEstá.com It operates exclusively online. It offers technology, appliances, furniture and household products.
- The Bay Sale of various products such as car radios, speakers, lighting.
- Computron Store specialized in technology.
- TVentas Sundries store (home, clothing, footwear, etc.)
- AveragePrice Sundries store, from technology to lingerie for women and men. (I)

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