In order that the tourist companies improve their business strategies for the reactivation of the sectorthe Commission for the Promotion of Peru for Exports and Tourism (Promperú) conducted a study of foreign tourist profile 2022to know in depth what type of travelers visit our country, what destinations and activities they prioritize, as well as the aspects that they take into account to plan their trip.
The document gathers information from the main tourist-sending countries to our country, such as USAChile, Colombia, Spain and Mexico.
How much does an American tourist who arrives in Peru spend on vacation?
In 2022, more than 464,000 tourists arrived in Peru from the United States. Photo: Andean
Among the most notable results of the study on the american tourist a significant increase is observed. From US$1,503 in 2019, he went on to spend US$2,000 on average as a result of an increase in the travel ratio for vacations (62% in 2019 to 77% in 2022).
The choice of high-end hotels, from 4 to 5 stars, by this segment of tourists also increased, from 37% in 2019 to 48% in 2022. During the past year, they arrived in Peru from the United States a total of 464,759 tourists
Chilean tourist profile
In the case of the Chilean tourist, an increase in their permanence is observed. From spending 6 nights on average in 2019, he spent one more night in 2022. As for the activities carried out, they star those of nature (18% in 2019 to 26% in 2022) and adventure (13% in 2019 to 18% in 2022). Last year A total of 365,621 tourists arrived in Peru from Chile.
Promperú study highlights a greater importance in nature activities. Photo: Shutterstock
Profile of the Colombian tourist
Similar situation occurs with the Colombian tourist spending in our country. Average spend of $746 in 2019 rose to $812 in 2022as a result of the increase in the average stay, which was 10 nights in 2019 to 11 nights in 2022.
Also, a greater importance is observed in nature activities compared to pre-pandemic trips (40% in 2019 to 47% in 2022). Last year, they arrived in Peru from Colombia a total of 133,035 tourists.
Profile of the Spanish tourist
Regarding the Spanish tourist who visits Peru, an increase was identified in those who visit our country for vacations (from 48% in 2019 to 59% in 2022). In addition, the importance of outdoor activities also grew. Nature activities went from 54% in 2019 to 67% in 2022while adventure grew from 48% in 2019 to 57% in 2022.
Profile of the Mexican tourist
Finally, Mexican tourists spend more than before the pandemic (from US$971 in 2019 to US$1,161 in 2022)In addition, there is a notable increase in the proportion of tourists who come for vacations (from 49% in 2019 to 72% in 2022) and with a tourist package (from 51% in 2019 to 67% in 2022).
It is important to note that these markets account for 65% of the total arrivals in 2022 and it is estimated that in 2023, they would group 71%.
Source: Larepublica
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