Claro and Telefónica sue Win before Indecopi for controversial commercial

Claro and Telefónica sue Win before Indecopi for controversial commercial

A few months ago a controversial commercial from the internet company Win He was on national television promoting his fiber optic connection. “Don’t mess with the rat” was his most popular phrase, where a family exchanged their old modem for one from the company. For this spot, Clear and telephonethe two largest telecommunication companies in it Peru they put, each one by his side, a demand to Win in view of National Institute for the Defense of Competition and the Protection of Intellectual Property (indecopi) for “unfair competition”.

Internal sources were able to confirm to La República that these demands before indecopi they were made with differences of a few months, one after the other. telephone He presented his in October 2022, while in November he followed Clear. In the case of the first company, the complaint consists of a file of about 40 pages.

Both lawsuits place the commercial “Don’t get the rat“, as the main reason for their claim. When the existence of these requests to Indecopi was made public these days, users on social networks have come out to point out that there was no reason why both telecommunications companies had to feel alluded to. “Movistar and Clear legally suing Win for a commercial? At least at the public level, it could be a boomerang,” said journalist Daniel Yovera on Twitter.

Don't mess with you...!  The rat protagonist of the Win commercial.  Photo: Win

Don’t mess with you…! The rat protagonist of the Win commercial. Photo: Win

Source: Larepublica

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