More than 1,700 Peruvian companies have a presence in ecuadorian soilaccording to information from the Superintendence of Companies of Ecuador. Besides, the cumulative investment between 2010 and 2020 of national brands in the neighboring northern country was US$249 million, According to what Lorena Konanz, Vice Minister of Export Promotion and Investment of the nation of William Lasso, in an interview with the Lima Chamber of Commerce (CCL). In this note, we show you a list of peruvian firms that expanded to Ecuador successfully and the field to which they are dedicated.
primax
primax is a Peruvian company that belongs to the Romero Group and is dedicated to the network of service stations of sale of fuels and convenience stores. Its history in Ecuador began in 2006, when the aforementioned group and the National Oil Company (ENAP) of Chili they bought the whole chain Shell in the neighboring northern country, thus becoming one of the most important conglomerates in the sector. Currently, Primax has more than 200 stores in Ecuador1,100 in Peru and more than 700 in Colombia.
As for Listo, Primax’s convenience store brand, it has 183 stores in Peru and close to 80 in Ecuador. In this nation, they opened their first office in September 2007 in order to provide their clients with a more complete service.
Primax entered Ecuador in 2006 and now has more than 200 stores. Photo: Primax
Glory
Gloria operates in Ecuador under the name of Leche Gloria Ecuador SA. The Peruvian firm arrived in this country in May 2005 and markets its brands such as Bonlé, its line of Monaco coffee, Chocolac and its Andina whole milk. The company belongs to Grupo Gloria, a peruvian holding company Dedicated to the food, cement, nitrate industry and the agro-industrial sector that operates in Bolivia, Colombia, Argentina, Uruguay, Puerto Rico and Ecuador; nations to which it has reached through the purchase of companies.
The Peruvian brand Gloria arrived in Ecuador in May 2005. Photo: capture of Gloria
Alicorp
Another company of the Romero Group, in addition to Primax, that decided to expand to the northern nation is Alicorp. The consumer goods company has operations in eight Latin American countries. As stated on its website, Ecuador represents the second most important market in the region for Alicorp and, in recent years, both the mass consumption business such as aquaculture have reported growth in that country.
In addition to being a leader in mass consumption in the Ecuadorian market, it has industrial operations. In 2007, Alicorp acquired 100% of the shares of the Eskimo ice cream company, which is very popular in Ecuador.
Ecuador represents the second most important market in the region for Alicorp. Photo: Alicorp
talma
talma is a Peruvian firm that provides airport services such as air cargo, aircraft service, executive aviation, online maintenance, among others. In 2017, operations began at seven of the main airports in Ecuador through ramp services. Currently, it operates in the following air terminals:
- Cuenca – Mariscal La Mar International Airport
- Guayaquil – José Joaquín Olmedo International Airport
- Baltra Island – Seymour de Baltra Airport
- Manta – Eloy Alfaro International Airport
- Puerto Baquerizo Moreno – San Cristobal Airport
- Francisco de Orellana Port – Francisco de Orellana Airport
- Quito – Mariscal Sucre International Airport
- Catamayo – Catamayo City Airport
Talma began operations in Ecuador in 2017. Photo: Talma
AJE
AJE Group was born in the province of San Miguel, in Ayacucho (Peru), more than 30 years ago. In 1988, the Añaños family, founders of the company, began to produce soft drinks under the Kola Real brand from an orange-flavored drink. Currently, operates in more than 20 countries, including Ecuador. In addition, it has Cielo, Pulp, Sporade, Free tea, Cifrut, Volt, Big Cola, Sabor de Oro, Volt, Bio Amayu. This company arrived in Ecuador in 2000, when it installed a plant in Guayaquil.
These are some brands that the AJE brand handles. Photo: AJE
Trade
Mercantil SA is a Peruvian company expanding its operations in the Ecuadorian mining sector. This firm has been in the national market for 42 years and its importation of cyanide stands out. Likewise, it is dedicated to the commercialization of chemical inputs for various industries, as well as the sale of laboratory equipment and materials.
Its sales representative, Rodolfo Connoc, told Líderes magazine that they opened the Mercantil subsidiary in Ecuador in 2020 and its main client is Lundin Gold, with the Fruta del Norte deposit, where they sell automation equipment for gold cyanidation. .
belcorp
Belcorp is the Peruvian and multinational beauty and cosmetics company that brings together three brands Ésika, L’Bel and Cyzone. Although they have a well-promoted website, their main channel is direct sales. Under this model, independent consultants market the products in their client network using virtual or physical catalogs. They have branches in 13 countries of America and one of these is Ecuador.
Promart
This Peruvian capital company has not yet entered the Ecuadorian market, but plans to do so in 2024, as stated by Verónica Valdez, general manager for Semana Económica. Promart Homecenter has been in Peru for more than 10 years and has established itself as one of the leading brands at the retail level. Now, the chain of home improvement stores, owned by the Peruvian business group Intercorp, is already preparing its expansion to the neighboring country to the north.
Source: Larepublica
Alia is a professional author and journalist, working at 247 news agency. She writes on various topics from economy news to general interest pieces, providing readers with relevant and informative content. With years of experience, she brings a unique perspective and in-depth analysis to her work.
