Chevignon is betting on e-commerce in Ecuador, which is increasingly interested in fashion

Chevignona clothing brand of French origin made in Colombia for the region, continues its commitment to the country through e-commerce, and officially launched its website this week.

Chevignon, which is in the country of 16 years, with six physical stores (two in Quito, two in Guayaquil, one in Cuenca and another in Manta), and 40 years in Colombia, decided to bet on the country mainly through online trading because there is a significant growth of fashion in the country, and on the other hand, because in this way the number of consumers from the provinces increases significantly.who do not currently have access to physical stores, will be able to purchase them this way.

Juan David Urquijo, Commercial Brand Manager in America, who was in Quito for the website launch, explained the brand’s expansion plans: it has just entered the challenging Chinese market via Hong Kong, and in December this year it will open its first store in the US, specifically in Chicago.

In the meantime, Michelle Jácome, head of marketing in Ecuador, He explained that a year ago, after the pandemic, he started working on the website project together with the Colombian team. He assures that the growth of interest in fashion through e-commerce in general has increased by 16%. He explained that in Ecuador, market studies have shown that there is a large public interested in the brand that cannot access it due to its territorial location. He explains that whoever buys the garment receives it in two days via Servientrega, one of the main couriers in the country, at a cost of $2.50 for the service.

In the meantime, Nicolás Vargas, Chevignon e-commerce manager He explained that the implementation of the site could have cost around 30,000 dollars, and that at least five more people were hired from this initiative in the country. He also commented that a new store could soon open in Chevignon, Guayaquil. In this way, Ecuador would have 7 stores.

Rafaella Mora, fashion consultant for the brand, believes that the clothing items offered by the brand are created in accordance with what is happening in society today. For example, there is a wave of hyperreality due to the penetration of artificial intelligence, leading to large-scale clothing that seems to exaggerate reality. Thus, the Chevignon offer includes large clothing items such as Puffer Jackets. However, he also believes that fashion has no gender, and now even men dare to wear unconventional clothes, in more pastel colors. But what Chevignon offers the most are temporary clothing items, especially pants, denim jackets (jean fabric), basic clothing items that can always be used and that never go out of fashion. Everything, exclusive and quality clothes, he explains.

After the pandemic, consumers, as well as the company, are also very interested in environmental issues. For this reason, a campaign called Blue Mind was launched, which consists of reducing the impact of chemicals on clothes, reducing water consumption during washing, through the ozone system, and optimizing the drying of clothes.