The Commission for the Promotion of Peru for Exports and Tourism (Promperú) reported that commercial expectations of US $ 8.5 million would have been generated, to be materialized in the next twelve months, as a result of seven virtual business rounds in the last three months that were part of the coordinated work with their offices in Argentina, Brazil, Chile, Colombia, Ecuador and Mexico.
With a total of 1,329 business appointments held in the virtual spaces designed for the occasion, 118 Peruvian companies in the sector and 183 tourism operators from the aforementioned countries held business meetings.
The experiences promoted in the meetings were focused on nature, adventure, culture, high-end and gastronomy tourism in the regions of Amazonas, Arequipa, Cusco, Ica, Iquitos, Lima, Madre de Dios, Piura, Puno and Tumbes.
Among the markets with the greatest business potential are Brazil with more than US $ 5 million, followed by Ecuador and Mexico with sales projections of US $ 890,650 and US $ 883,000, respectively. In Ecuador, two business rounds were carried out and one of them was dedicated to promoting border tourism, with an emphasis on promoting the north coast of Peru.
Campaign “Wake up in Peru”
With the reactivation of tourism underway, in May 2021 the “Wake up in Peru” campaign was launched for the US and Mexican markets, which seeks to encourage travelers to plan their next trip to Peru. It has been extended to Chile, Colombia, Brazil and soon to Ecuador.
The advertising campaign is aimed at Gen X and millennials; and promotes Peru as a destination of nature, culture, adventure and gastronomy, especially in the regions of Cusco, Puno, Arequipa, Ica, Lima, Madre de Dios and Loreto.
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