Life jacket. Businessmen hope that the activity will allow the arrival of thousands of tourists.
After almost two months of uncertainty, the provincial mayor of Cusco, Luis Pantoja Calvo, confirmed the Fiesta del Sol o Inti Raymi. This activity is intended to recover tourism in the region, an activity strongly hit by the latest social protests.
Entrepreneurs in the sector consider this decision as a hope to get out of the difficult situation they are suffering due to the absence of tourists.
He launch of the Fiesta del Sol will be abroad. Last year it was done in the city of Salt Lake City, Utah in the United States. According to the president of the Chamber of Commerce Cusco, Jhon Gonzales, this time the region will be more ambitious and will use two states for its launch. One of them would be Utah.
It was also anticipated that agreements are being made, to make another launch in the city of Lima and a display of advertising on social networks. There are conversations with Promperu so that this institution also disseminates the event. It all starts in April.
It is expected that the activity will be attended by the number of tourists that arrived in 2019 (close to 200 thousand people). However, businessmen are concerned that 50% of the reservations that were held for those dates have been cancelled.
On the subject, the mayor, Luis Pantoja, said that the demonstrations have done a lot of damage to tourism. He maintained that these caused the cancellation of 90% of packages and reservations so far this year.
Despite this critical situation, Jhon Gonzales assures that the festivity once again creates hope in the sector,Although the uncertainty due to a damaged image of a tourist destination is still valid. “The promotion and dissemination abroad will encourage tourists to visit Cusco, but we do not know the answer. For the second quarter of the year there are 50% cancellations, we hope that the promotion can revert to the figure,” said the businessman .
Source: Larepublica
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