Peruvians will spend between S/100 and S/150 this Valentine’s Day

February is the shortest month of the year, but also one of the most awaited by different businesses due to the campaign that takes place for Valentine’s Day. On this day (which will fall on Tuesday the 14th), many people plan to give a present such as flowers, chocolates, stuffed animals, books, perfumes, among other detailstheir partners or friends.

In this sense, for this date, users have taken their forecasts and, according to an analysis of the Chamber of Commerce of Lima (CCL), the average spending of Peruvians will be between S/100 and S/150.

Although this would be a lower amount compared to that of 2022, when for these days the amount of purchases rose from S/190 to S/250, there will be a slight increase of 3% nationwide in sales for all sectors.

“The average ticket is being reviewed in this way due to the trend of a January with uncertainty due to the crisis, in which there were not so many sales. Last month has been a bit behind compared to a growth that could have been expected after Christmas ended,” Leslie Passalacqua, president of the CCL Retail and Distribution union, told La República.

In addition, he indicated that Peruvians would currently have a more cautious profile with their purchases, prioritizing the basic basket and first need products over other expenses.

It should be noted that this Valentine’s campaign represents 8% of the annual sales of companies in the retail sector.

The most sold

The most demanded products on the day of love and friendship are flowers and chocolates. Thus, orders for delivery to flower shops this February 13 and 14 they would grow more than 300% and it is expected that up to 1,000 orders per hour will be scheduled nationwide, according to Rappi estimates.

In this line, the expenses for bouquets of flowers or floral arrangements are diverse, but they could even fluctuate between S/99 and S/600. In this line, the most requested are red roses, followed by yellow, pink and lilac. Another variety on the rise are tulips, a flower that despite being more expensive is being requested by buyers.

On the other hand, chocolates are also one of the main gifts for Valentine’s Day. Thus, it is projected that this market will increase its sales by at least 12% during this campaignindicated Iberica.

Aside from the gifts, many citizens also plan to have a romantic picnic or outing. Therefore, it is forecast that orders for breakfast, fast food and fine dining increase up to 125%. On the other hand, the demand for hotels would grow by 20%, according to figures from Viajes Falabella.

Purchases in advance In addition, almost 50% of Lima made their orders in advance for Valentine’s Day. For this reason, since January various businesses have launched discounts of 50% or 70%, reported the CCL. “Most operators will expand their promotions, since they need to recover lost sales and in the summer the campaigns are liquidation and the margin is much lower,” added Passalacqua.

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Payments. 60% of consumers would choose to pay for their purchases with credit or debit cards.

Variety. Giving away art classes, massage sessions or day trips would help save.