1,100 companies are committed to ‘Peruvian Purchase’ with top quality products

The National Society of Industries (SNI) together with the Ministry of Production (Produce) yesterday inaugurated the second edition of the campaign ‘Buy Peru, buy from Peru’, an initiative that seeks to promote the consumption of products made in the country for the sake of energize the economy, reactivate employment and generate more income for Peruvian families.

In dialogue with La República, Gisella Rojo, head of the campaign, stressed that the slogan of the crusade seeks to capture the attention of the consumer so that when purchasing a product and has to choose between two options, they lean towards the national one.

And it is that Rojo stressed that the Peruvian products of the campaign are characterized by being of “first quality”.

“The consumer has to realize that innovation in Peru in recent years has developed a lot and this has been transferred to products. Spectacular ventures that are not so highly valued for now ”, he commented.

The executive also highlighted the importance of joint work between the public and private sectors.

“This is a campaign that if the SNI had undertaken it would be isolated. Going hand in hand with Produce is precisely because we want it to be a prolonged and very successful effort over time, we want to turn it into a national effort, ”Rojo explained to this newspaper.

For its part, Produce explained that it seeks to benefit mainly micro and small companies in areas such as agriculture and food, electronics, clothing, textiles, packing and advertising, gifts, health and beauty, transportation, among others.

According to said portfolio, to date around 1,100 companies are registered in the directory of Buy to Peru, and it is projected to reach the goal of 2,000 in the short term.

Rojo explained that to join the group, companies must pass a review that determines whether or not they are formal, after which they are authorized to use the logo and slogan of the campaign.