The world premiere of the BZRP Music Sessions #53, by the Colombian singer Shakira and the Argentine producer Bizarrap, has generated a strong impact not only on those who were waiting for the end of his relationship with Gerard Piqué, but also on the brands he mentioned as part of the lyrics.
Phrases like “You traded a Rolex for a Casio” Y “You traded a Ferrari for a Twingo”. These have not only caused people to talk about these brands, but have also brought economic repercussions that were not positive in all cases.
Casio shares
After the release of the song, the value of the shares of the renowned Japanese brand fell 0.52% on the Tokyo Stock Exchange; even so, the popularity of his watches has been increasing because Gerard Piqué has known how to turn the controversial song around by giving away watches Casio to stremaers like Ibai or Sergio ‘Kun’ Agüero. It is worth mentioning that the company is valued at approximately 439 million dollars.
Rolex Stock
The Swiss brand is not listed on any stock market, but, as far as it could be known, it is currently valued at 9,042 million dollars.
Ferrari shares
The prestigious vehicle brand experienced an increase after the launch of the catchy song, since the brand listed on the New York Stock Exchange registered an increase in its shares by 2.08%, reaching a value of $236 each one, amount that in our reality is equivalent to 890 soles, approximately.
Renault shares
The French company that owns the Twingo model (mentioned by Shakira) has benefited greatly, since its popularity rose significantly on social networks and at a commercial level. The vehicle brand is listed on the Paris stock market, where on Thursday it experienced an increase in the value of each of its shares by 0.62% shares, reaching 36.68 euros each.
Source: Larepublica
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