electronic commerce or ecommerce It is increasingly popular in Ecuador. Despite the fact that this way of selling, through non-face-to-face digital channels, is not new in the country, since there have been initiatives such as cybermonday since 2012 and cyberday since 2017, it was not until the pandemic, in 2020, in that this option gained prominence among the demand, and also in the offer that reinforced its channels to meet the growing needs of its customers. Leonardo Ottati, executive president of the Ecuadorian Chamber of Electronic Commerce (CECE) takes stock of the results of 2022 and the challenges for 2023.
How did sales and transactions behave on-line in 2022 compared to 2021 and 2020?
In 2020 they were something close to $2,350 million that moved in electronic commerce transactions in Ecuador, in non-face-to-face commerce so to speak; In 2021, $2.8 billion was initially estimated, but in reality it was $3.2 billion, according to what was presented in the latest study, and the estimate for 2022 is something close to $4.0 billion. It is important to note that in 2021 $2.8 billion was projected, but it ended up set at $3.2 billion. It is very likely that this year, which is estimated at $4.0 billion, it will reach a little more.
What factors influence the demand for digital channels to grow each year?
We definitely have to consider several things, the first is all this organic growth that electronic commerce has both at the supply and demand level, so more commerce, more products or services being offered, more people buying and more people trusting, because obviously the experience it’s very good. To this we must also add that the State has listened a lot to the needs of private companies, which meant joint work, which is very good. The other part is that banks play an extremely important role (…).
Another factor that influenced is the very good experience that the offer gives in general terms in electronic commerce, the largest number of products and services that can be purchased on-line and the organic growth of supply and demand that since the pandemic it has become more natural to shop on-line.
In online purchases, social networks concentrate 42%
What categories have stood out the most through digital channels?
The recovery of everything that has to do with air tickets, tourism, everything that has to do with fashion, beauty, electronics. It is very important to understand the growth that digital channels have had that have settled in the behavior and habit of the consumer such as the pages on-line, social networks and whatsapp, which have given space to those entrepreneurs so that they can test their concepts, their projects in a much lighter way and focusing 100% on their clients.
What are these most visible habit changes?
Within the changes in habits we have to see that the consumer has more and more preference on-line, we cannot lose sight of everything that has to do with the metaverse, everything that has to do with the lines retail, the concentration of focus was on everything that has to do with the user experience, everything that has to do with artificial intelligence, virtual reality, augmented reality, these are things that we have to look at very carefully for 2023, all the trends that they occur in the world, it must be applied here in Ecuador; And the other thing we should expect for this year is the presence of more regional and international brands here in Ecuador to operate.
How did the CECE do with the cyberdays in 2022?
In the three events, traffic, sales and participation increased to double digits, as every year it continues to grow, it continues to be understood more and more that definitely for businesses it is an opportunity to get new customers and retain current ones also through an excellent experience and an excellent offer.
What are the challenges for the e-commerce in 2023 in Ecuador?
Being able to learn more, improve every day, train ourselves better, professionalize the offer, create a better panorama at the regulatory level, we see that there are already laws that are being processed and obviously begin to see news, the greatest amount of experience possible, see more offer and solutions to dilemmas in the market is something that I believe will not be lacking in 2023. (YO)
Source: Eluniverso
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