Crocs formed an alliance with Capricho, a venture of two Ecuadorian sisters

The international firm Crocs y Capricho, an Ecuadorian venture that offers hoodiest-shirts, caps and accessories to their followers on social networks, they formed an alliance that is based on creating outfits versatile that highlight the attributes of the two brands to make them visible on the networks and capture the attention of fans and potential customers.

Capricho was born by sisters Melissa and Jannis Endara, 21 and 19 years old, respectively, on January 20, 2021, via Instagram: https://www.instagram.com/caprichopower/

Crocs continues its expansion plan with the reopening of its store in Machala and already has 17 stores in 8 cities

With this alliance, according to Bernarda Barreiro, commercial manager of Crocs Ecuador, the company affirms its commitment to be a motor of the local economy, supporting entrepreneurs who seek to set a new fashion trend in the local market and strengthen their image.

“As Crocs we feel very committed to supporting Ecuadorian businessmen, and for this reason we saw in Capricho a perfect ally. In addition, we notice in Melissa and Jannis an entrepreneurial spirit. The innovation and creativity that they embody in their collections are aligned with our vision”, commented the executive.

For their part, Melissa Endara and Jannis Endara commented that “being able to collaborate with a world-class brand, such as Crocs, has become an enriching experience of personal and professional growth. We are convinced that, together, we are going to set trends through styles that adapt to the new needs of the young public”.

Crocs arrived in Ecuador in 2009 with its first store in Quito, and in these thirteen years it has been growing in products, models, innovations and in demand, which is what allows its expansion to more cities and with more stores. Now it is in Manta, Cuenca, Ambato, Guayaquil, Portoviejo, Santo Domingo, Quito and Machala. (YO)