December has arrived and with this month the demand for Christmas baskets is activated. Businesses and small employers are the target to which the different self-service chains that put various options for sale ranging from $5.99 to $180 point, most prices highlight that they have been maintained compared to December 2021, although with changes in their contents.
The offer is versatile. For example, Almacenes Tía offers fourteen options, from a $5.99 Christmas bag that contains basic products such as salt, oats, complete seasoning, lentils, margarine, rice, oil, sugar, noodles, and their own Easter bread brand, Ta’Riko. The other proposals are $7.99, $9.99, $11.99, $12.99, $15.99, $19.99, $25.99, and $34.99.
The cheapest option at $5.99 contains:
- 2 liter cola
- 500 g salt
- 2 pound rice
- Angel hair noodles 200 g
- 250 g oats
- 400 g Easter bread
- Complete dressing of 90 g
- 250 g lentil
- 50 g margarine
Industry is ready to cover a consumption increase of 20% pork and 35% turkey for December dinners
Alejandro Arregin, the chain’s Purchasing Manager, points out that the baskets can be found in packages with fun Christmas designs, and others in practical and innovative containers and storage bins, which can also be reused at home.
“When deciding the supply of products that each basket contains, an attempt is made to maintain the same benefit and prices. In each one, their products and presentations vary, and given the final budget, the buyer will be able to choose the one that is most convenient for them”, explained Arregin, who affirmed that Tía has maintained its values for several years.
Regarding sales expectations, the executive revealed that the chain plans to sell 18% more than in 2021 and at the same time highlighted that all the products in the fourteen baskets that Tía offers are national, although he mentioned that the supermarket also has imported products. and customers can incorporate them into their baskets.
Favorita Corporation also projects a growth of between 10 and 20% in its Christmas baskets that are offered in the Megamaxi, Supermaxi and Akí stores. Rubén Salazar, corporate manager of Corporación Favorita, reveals that the chain among all the models, including the special prescription baskets requested by the client, expect to sell around 400,000 units.
In the Supermaxi and Megamaxi stores you can find eleven options: four pantries, two containers and five baskets. While in the Akí there are four alternatives: three pantries and a container.
For example, in Megamaxi stores, the cheapest basket is priced at $9.99 and contains fifteen products. While the most complete option is offered at $149.99 and contains 22 products, including a 700 ml bottle of twelve-year-old Chivas Regal whiskey, 300-gram Ferrero Rocher chocolates, among others.
Regarding prices, Salazar assures that there has been no increase for the 2022 season. “We always change the products year by year, we try to ensure that there is variety, that they are aspirational and that they have a mix that the whole family likes,” he adds.
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Corporación El Rosado, with its Mi Comisariato stores, also offers an economical option for $9.79. Other alternatives cost $12.79, $16.49, $20.90, $26.90 and $30.99, which is the most complete option, in addition to a special basket in which the customer can choose the products.
Fernández Corporation is another chain that seeks to attract customers with three types of baskets, according to Elena Silva, the company’s Marketing Manager. She details that the baskets contain essential products for these festivities with prices from $11.20, $14.90 to $28.99.
“In general, they all combine both the basics to prepare a Christmas dinner, canned food, and depending on the basket, it can include wine.” Year after year the assortment of the baskets varies, seeking to keep them within the price and quality ranges that the user expects to find. “Rather, this year we have increased the items in certain baskets,” he highlights.
Just as chains seek to attract customers with low prices, there are also more complete options that include products such as pork leg and turkey. In Coral Hypermarkets, four of the twelve options include this type of product.
The most complete basket includes a pork leg and a turkey, in addition to 21 other products, at a price of $179.99.
The $179.99 option includes:
- Whole pork leg with bone
- raw turkey
- 750 g Christmas sausage
- Mix of nuts of 150 g
- 500 ml extra virgin olive oil
- 150 g red cranberries
- 200 g natural raisins
- 400 g dark chocolate
- Christmas cookie 260 g
- 410 g red cherry in syrup
- 350 g jam
- 345 g pickle cocktail
- 750 g Easter bread
- 275 g Toffee candies
- 820 g peach preserve
- 250 g assorted chocolates
- rectangular basket
- 750 ml red wine
- 1,000 g pancake mix
- 750 ml whiskey
- 820 g fruit cocktail
- 750ml wine
- Cake ready to serve 400 g
There are other options that include turkey with prices ranging from $70, $99.99, and $129.99.
The cheaper alternative is priced at $8.65. There are other options at $12.65, $14.70, $17.20, $20.50, $25, $30.50, and $44.99.
Juan Carlos Guerrero, store manager of Coral Hypermarkets on Carlos Julio Arosemena avenue, in Guayaquil, highlights the variety of prices and quality of the products, with which he hopes to stimulate demand, especially since prices have been maintained.
The $99.99 mid-cost basket includes:
- 900 g leg ham
- raw turkey
- 200 g shelled walnut
- Extra virgin olive oil of 250 m
- Mix of nuts of 120 g
- Pickles in vinegar 470 g
- Red cherry in syrup 160 g
- Christmas cookie 160 g
- Panettone with chocolate chips and walnuts 420 g
- 230 g pitted green olives
- 820 g fruit cocktail
- rectangular basket
- 750 ml red wine
- 820 g peach preserve
- 200 g filled chocolates
- 227 g sweet corn
- 750 ml rum
- 750 ml champagne
“We have an estimate of selling at least 5,000 to 6,000 baskets and that is based on negotiations or customers who sometimes come and try us, see the products and notice that they are very attractive, because they apply the cost-benefit” , explains Guerrero, who estimates that basket sales this year should grow by no less than 15%.
About him target Who most prefers baskets that include pork leg and turkey, Guerrero says that there are clients in urbanizations such as Ceibos, Urdesa and other sectors that have Christmas parties and carry these options. (YO)
Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
