Digital art collecting platform Neon introduced the first Non-Fungible Token (NFT) vending machine in New York City, aiming to make online artwork as easy to get as a soda or chocolate bar .
The novelty? You have no idea what piece of digital art you can buy.
“They are the cryptocurrency curious, the people who tried to buy cryptocurrency or were interested in buying an NFT, but ran into too many barriersNeon CEO Kyle Zappitell said of the vending machine’s target customer.
Located in a small storefront in Lower Manhattan’s financial district, with a sign outside that reads “NFT ATM,” it looks like a traditional vending machine, but offers QR codes that come on slips of paper in little paper boxes. The price ranges from US$5.99 to US$420.69.
Once the QR code is scanned, the user can view their new artwork on any smartphone, laptop, or tablet.
On the Lower Manhattan site, the codes lead to two categories of digital art pieces, either a color or an image of a dove.
For Zappitell, the element of mystery is a natural extension of the digital art space. “As an NFT collector, over time, one of the things you like is the randomness of, ‘Which one are you going to take?’” said. “So that’s one of the exciting aspects”.
With an initial capital of US$3 million, Neon hopes to install more vending machines in shopping malls and other public spaces.
“One of the most powerful messages of this initiative is that it uses this old world technology to enable the adoption of new world technology.Zappitell noted.
Source: Gestion
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