The popular Irish brewer Guinness announced the launch of a pilot agricultural program to reduce the carbon emissions of its barley suppliers, and thus be able to offer a ‘pint’ (classic measure of almost 1/2 litre) more respectful of the environment .
Within the framework of this initiative, starting this year the brewer will work in collaboration with 40 Irish farms with the aim of reducing carbon emissions in the production of barley, a key cereal to produce the malt for its famous dark beer.
In addition, the company plans to extend this collaboration to different Irish farmers and suppliers over the next three years and hopes that this will lead to better soil health, less use of synthetic fertilizers and increased biodiversity.
Walter Furlong Jr.., whose farms located in the southeast of Ireland are integrated into this program, noted that his family is “delighted to partner with Guinness on this initiative.”
“The outstanding thing about regenerative agriculture is its simplicity to be able to face it. It is not a complex process: it works in harmony with nature and provides economic benefits to farmers”, he added.
Said pilot program, part of an initiative of the parent company of Guinnessthe multinational Diageohas the support of the Irish government.
“It is very welcome that one of Ireland’s iconic brands is positioning itself strongly as a leader in agriculture and respect for the environment, while we are all working to try to reduce carbon emissions and meet ambitious and necessary targets for (fight against climate change”, declared the Minister of Agriculture, Charlie McConalogue.
the president of Diageo Europe, John Kennedynoted that this pilot plan will provide insight into how the group will henceforth source its raw materials from around the world.
“We will share the results of this pilot program in an absolutely open way so that other farms can learn and adopt those practices that demonstrate a greater potential impact (reduction of CO2 emissions)”, he added.
Source: Gestion
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