Walmart would thus join a growing list of companies that are preparing to operate in the metaverse.
American company Walmart, the world’s largest supermarket chain, has revealed its interest in creating a cryptocurrency and selling virtual goods in several trademark applications recently delivered to the Patent Office, the media reported this Sunday. CNBC.
At the end of December, Walmart submitted almost a dozen petitions to the regulator hinting at its intention to launch a virtual currency and a collection of NFT assets. (non-fungible token), in addition to producing and selling virtual goods such as household appliances, clothing, toys or personal care products.
Walmart would thus join a growing list of companies that are preparing to operate in the metaverse. -an immersive virtual reality-, including Facebook, which has changed its name to Meta for that reason; fashion retailers such as Nike or GAP, or the entertainment giant Disney.
The supermarket chain avoided commenting on this possibility in a statement to the media, in which it said that it is always “Exploring how emerging technologies can shape future shopping experiences” and stressed that he “routinely” makes brand requests to continue with his “innovation”.
Walmart is largest US private sector employer and since the start of the COVID-19 pandemic, it has seen its e-commerce business grow strongly, which according to its latest quarterly results -last November- has increased its sales in the country by 87% compared to two years ago. (I)
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