Beyond Meat rises after confirmation that KFC will sell vegetable chicken

Shares of Beyond Meat Inc. rose after Yum! Brands Inc. confirmed that its KFC restaurants will begin selling plant-based chicken on January 10.

The product known as “Beyond Fried Chicken”Will be offered for a limited time in restaurants in KFC in the United States, the companies said in a statement Wednesday.

The product will be available as a combo meal or à la carte in orders of six or 12 pieces. Prices start at $ 6.99, excluding tax, and may vary by location.

The launch marks a new step in the partnership between the two brands. In 2020, KFC tested Beyond Meat’s chicken substitute nuggets at about 70 locations in two states after the success of an initial trial.

At the time, the companies had said they were looking to offer a product that looked and tasted like real chicken meat cut into slices.

Beyond Meat y KFC They said Wednesday that plant-based chicken is not prepared in a vegan or vegetarian way. Plans for the launch were previously reported Tuesday afternoon by CNBC.

The actions of Beyond they rose as much as 7.2% on Wednesday and at 9:36 am New York posted a 4.4% rise to $ 64.31.

Chain Taco Bell de Yum is also working with Beyond Meat to create a plant-based protein. Taco Bell canceled a previously planned trial of a Beyond Meat roast simile, according to people with direct knowledge of the matter.

Plant-based foods are resonating with consumers amid growing concern for the environment and animal welfare. Major restaurant chains, including Restaurant Brands International Inc.’s McDonald’s Corp., Starbucks Corp., and Burger King have partnered with Beyond Meat and Impossible Foods Inc. in recent years to offer plant-based foods.