MercadoLibre Inc., the Latin American giant of electronic commerce and payments, is redoubled its growth in Mexico with plans to invest a record figure of US $ 3.4 billion in the country this year.
The funds, which represent a 38% increase compared to US $ 2.5 billion invested in 2024, will be allocated to development of the company’s logistics capacity and the development of its brandas well as Promote the technological and financial ecosystems of MexicoSaid David Geisen, director of MercadoLibre in the country on Friday.
“We have operated in the country for more than 25 years and we have decided to prioritize Mexico, now our second largest market in the region”Geisen said at the daily press conference of President Claudia Sheinbaum from Mexico City.
“This investment is intended to strengthen our technological, logistics and financial ecosystem, as well as the generation of new jobs”Said David Geisen, Vice President of Marketplace Hispanics of the company during the morning conference of the president of Mexico, Claudia Sheinbaum.
The Secretary of Economy, Marcelo Ebrard, highlighted the continuous arrival of investments to Mexico amid the uncertainty of the latent threat of the US government over Mexican exports.
“It means that despite these tariff issues, they will continue with their investment in Mexico (…) We will continue, there is confidence, respect, they will continue to invest in Mexico”Said the official.
Geisen stressed that it is about “The greatest annual investment in history”Of his business in Mexico and represents an increase of 38% with respect to the resources he invested last year.
Mexico, he added, is the second largest operation of the company in Latin America, where it is present in 18 countries. The company already has 25,000 employees in the country.
He explained that resources will focus on “Continue innovating with artificial technology and intelligence”, Both in its electronic commerce platform and in financial solutions, as well as in the expansion of the company’s logistics capacity.
They foresee 10,000 new jobs
Geisen also announced that the investment will serve to integrate 10,000 new employees into their business in Mexico this year, mainly in logistics and electronic financial services (Fintech), but also for commercial and administration areas.
The announcement of MercadoLibre It occurs a day after US President Donald Trump agreed to suspend the application of tariffs on Mexican goods until April 2, after a conversation with President Sheinbaum.
His government has promoted a series of investment ads of foreign companies as a sample of their good economic prospects, despite the United States protectionist offensive.
Last week the retailer of American construction tools and materials announced an investment of US $ 1.3 billion in the next three years.
Previously, the Netflix streaming giant announced that it will allocate US $ 1,000 million to Mexico in the next four years, while the Spanish Bank Santander said it will invest more than US $ 2,000 million in the expansion of its business in the country.
Mercado Libre exceeded expectations in the fourth quarter, registering record utility of US $ 639 million compared to the medium estimate of US $ 406 million in an analyst survey.
As part of its logistics footprint, Mercadolibre has 12 distribution centers in Mexico, four load aircraft, 100 logistics facilities of last mile and almost 1,000 electric cast trucks, Geisen added.
Source: Gestion
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