As some of the world’s largest companies report their profits, a topic dominates conversation: duty.
The issue has emerged about 700 times during telephone conferences on quarterly results of the companies of the S&P 500 – a group of the largest companies that are quoted in the stock market -, according to an analysis of transcripts of Bloomberg News. It is a historical maximum in the data that date back to 2005 and slightly higher than the number registered in 2018, when President Donald Trump promulgated tariffs for the first time.
The White House is advancing with an aggressive protectionist policy that includes 10% tariffs on all products from China. Trump also plans to continue soon with levies on aluminum and steel, as well as with 25% tariffs on imports from Mexico and Canada, the two largest commercial partners in the country.
It has been difficult for companies to avoid the questions of analysts related to tariffs in this season of results, but many have subtracted importance to impact.
“We go through the tariffs in the first administration of President Trump“, said Donald AllanExecutive Director of Stanley Black & Decker Inc.at a results conference on February 5. “We find out how to overcome it at that time. And we have developed some force”

Some have been more forceful in their valuations. The Footwear Retail Steven Madden Ltd. It plans to upload prices this year. Kontoor Brands Inc.manufacturer of Read and WranglerHe is thinking of doing the same. Others, such as the Chinese Fast Fashion Giant Shein, are adjusting their supply chains to mitigate part of the impact.
“We are cautious in our perspectives for 2025, since we face important short -term setbacks”Said the executive director of Steve Madden, Edward Rosenfeldat the company’s results conference on Wednesday. “In particular, our benefits will be negatively affected by the new tariffs on the goods imported to the US and by our efforts to aggressively diversify production outside of China”
Not only in Wall Street the tariffs have been thought. The consumer confidence indicators have fallen this month in large part due to the expectations that Trump’s taxes are translated into higher prices. The long -term inflation prospects are now at the highest level in almost 30 years, as the data of the University of Michigan showed last week.
“The consumer is confused right now”Said the executive director of Kontoor, Scott Baxterduring the quarterly call of the company with the analysts carried out on Tuesday. “If you put in place, you are worried about work. He is worried about the businesses he is in. Will they be affected by some of the layoffs, tariffs, the current situation? ”
Source: Gestion

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