Adidas has withdrawn a campaign for the Olympic Games Bella Hadid, the American model of Palestinian fatherfollowing pressure from Israel. Since the beginning of the Israeli invasion of the Gaza Strip on October 7, the model has shown her rejection of this war and her support for Palestine, the land of her father.

Her support for the country has been steadfast for years, but now, with the war, she is being criticized for defending human rights in Palestine. It only took one image of the top model, his latest and most controversial campaign, with Adidas clothing to spark controversy.

Adidas hired her to advertise the reissue of the SL72 model of its sneakersthe same ones worn by athletes at the 1972 Munich Olympics. This is a tragedy in which 11 athletes from the Israeli team were kidnapped and killed by Palestinian terrorists.

The campaign, which had already reached the streets, has sparked criticism of Adidas, yielding to pressurehas decided to cancel it. Bella Hadid has criticized the Israeli invasion of Gaza on several occasions and has shown “her firm support for Palestine.” And this decision, to withdraw the campaign, has also generated criticism of the brand and some are asking for the boycott to Adidas.