TikTok announced that it will begin automatically tagging content generated with technology from Artificial intelligence (AI) from several platforms, including Dall-E from OpenAI as well as the company’s own tools and generators.
“AI-generated content is an incredible creative outlet, but transparency for users is essential“, said this Thursday Adam Presser, director of Trust and Security of TikTok, the popular platform worldwide for exchanging short videos, primarily for young audiences.
TikTokowned by Chinese entertainment giant ByteDance, said it would begin testing a label “which we eventually plan to automatically apply to content we detect was edited or created with AI”.
Authentication has become essential due to the rapid development of AIwhich worries the authorities due to the proliferation of ‘deepfakes’, false content that looks almost real generated by this technology.
Automatic tagging of AI-generated or edited content would be a first for social media platforms.
The new tagging will include content created with the tool Firefly of Adobethe company’s own AI image generators TikTok and Dall-Ec of OpenAI, according to executives from TikTok to the Financial Times newspaper.
The initiative of TikTok It comes at a time when the platform faces a legal ultimatum in the United States to separate itself from its Chinese owner.
Source: Gestion
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