He Super Bowl LVIII in which the Kansas City Chiefs defeated the San Francisco 49ers on February 11 was watched by 210 million viewers, according to a Nielsen surveythe world’s leading company in audience measurement, data and analysis.
The NFL issued a statement this Friday in which it mentioned that it commissioned a personalized survey to Nielsen to complement the audience measurement data that would allow it to provide additional information to the data provided a couple of weeks ago.
“He superbowl It is unique not only because of its incomparable audience, but because it is largely seen in group settings. That is why greater measurement is needed to have a complete picture of the total audience of this event and the results of this personalized survey with Nielsen illustrate the true magnitude of the Super Bowl”said Paul Ballew, director of data and analytics at the NFL in the writing.
According to this document, the Super Bowl LVIII It reached 210 million viewers, almost two thirds of the US population, which confirms it as the most watched event in history on USA.
Amount that was possible thanks to the options that the public had through networks and digital platforms such as CBS Television Network, Paramount, Nickelodeon, Univision, CBS Sports, and the digital properties of the NFL.
“We are proud that the NFL associate with Nielsen. Nielsen understands the nuances of the Super Bowl, which has historically attracted the largest television audience of the year and includes an unparalleled audience of large groups of people, both inside and outside the home”said Deirdre Thomas, chief product officer at Nielsen.
Source: Gestion
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