Emirates and the National Basketball Association (NBA) Today they announced a multi-year global marketing alliance through which the Emirati airline becomes the official airline of the American league.
The airline will appear on the Emirates NBA event logo, starting next season, and the Emirates logo will appear on all NBA referees’ jerseys, starting with the 2024 NBA All-Star Game. take place on February 18, the company said in a statement.
The commercial partnership, for which the amount of money has not been specified, will also allow basketball fans to watch NBA content on all Emirates flights.
“We are proud to establish a global marketing partnership with the National Basketball Association to become their Official Global Airline Associate”said the president and CEO of Emirates GroupAhmed bin Saeed Al Maktoum, in the note.
“Given the popularity of basketball around the world, we are delighted to be working with one of the most prestigious and globally recognized professional leagues. “The NBA is a valuable addition to our sponsorship portfolio, allowing us to connect with a broad fan base around the world, including in the US, where the game is an integral part of the country’s sporting culture.”he pointed.
Emirates’ global sponsorship portfolio includes partnerships with sports clubs, such as Real Madrid and Arsenal, as well as high-profile tournaments and cultural events.
Source: Gestion
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