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Aesthetic surgeries are multiplying in Argentina and there are concerns about the impact of networks

The amount of Cosmetic surgeries has multiplied this year in Argentina, due to the effect of digitization and delayed interventions during the pandemic, according to the professional sector of surgeons, who are concerned about the impact of social networks and the increasing use of Instagram filters on patient demand.

“The number of plastic and reconstructive surgeries multiplied by three” between November 2019 and November of this year, according to estimates by surgeon Edgardo Bisquert, member of the Argentine Society of Plastic, Aesthetic and Reconstructive Surgery (Sacper).

Surgeons agree that the digitization boom exacerbated the demand for cosmetic interventions by constantly seeing faces in virtual connections during surgery. pandemic, where people detected wrinkles, missing hair, falling cheekbones.

“People being connected for so long virtually made them look at themselves more than they were before and become aware of things that they did not like and that they wanted to correct,” explains Bisquert.

To the facial interventions, the corporal ones were added in recent months due to the effect of “not making it to summer” in shape, after the difficulty of taking care of oneself or going to the gym during the pandemic.

The “buffer effect” is added for the number of practices that were suspended during the restrictions that were in force in 2020 or that were delayed due to fear during the pandemic.

“It began to be resolved almost completely in June, July, August of this year. All the age groups and with fear or without fear began to approach the sanatoriums ”, explains Bisquert.

Argentine patients, of all ages and almost equal between men and women, request surgeries on the nose, cheekbones, eyelids and double chin, as well as facial fillers with hyaluronic acid and botulinum toxin and hair implants, while for the body they request augmentation mammary and liposculpture.

The economic crisis that Argentina is going through does not discourage investments in aesthetics, on the contrary, because high inflation -52.1% in October- pushes them to spend their savings before they lose more value.

“As it was forbidden to travel, when the surgeries were released, instead of traveling, they preferred to undergo surgery,” says Bisquert.

Instagram filters

Still, surgeons in Argentina are concerned about the impact of social media and Instagram filters for photos.

The patients “have come to the consultation with the photo of them with filters applied”, so that “a plastic surgeon imitates what the filter achieved”, described to Efe the member of the directive committee of Sacper Paul Nani.

In his experience, although there are other applications, patients go to the consultation with photos captured using the Instagram filter in 90% of cases, a function with which they can enlarge their eyes, achieve the “foxy eyes” effect, model nose, increase cheekbones, plump lips, remove wrinkles.

Nani added the effect of influencers “who are shown in an almost cartoonish way”, however, it is “very common” for patients to go to the office saying “I want to have the nose of such an influencer”.

The use of filters is a practice of all ages, from 16 to 70 years old because, for surgeons, with the growth of Instagram, this social network has become a meeting and exhibition place for people.

The consultation time is stretched to “make people understand that since skin is a biological tissue, it does not react like an algorithm on the computer”, Nani explains.

Lack of ethics

Another concern is that people search for plastic surgeons on social media and do not check the professional’s data in the listings of scientific societies or medical schools.

“The Google of before is the Instagram of today, and they look directly for the professional on their social networks,” explains Nani, where they can fall into the wrong hands.

Surgeons who practice legally publish their services on Instagram, but confusion can be generated with so-called intruders, who do not have a medical degree or the specialty they intend to practice.

“All the search is now by hashtag. It takes you to anyone. And it takes you to an intruder, who is not a colleague and who is dedicated to looking for followers ”, adds Bisquert, who may be a person who is practicing illegally or who perhaps has many followers, but bought.

In social networks, videos of interventions are uploaded, commercial words are used to define the treatments, promotions such as “two for one” or “bring your friend” are offered, and people can end up in an office where interventions are carried out without following the protocols.

Then a poorly done intervention has to be resolved with a serious surgeon.


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