Cristiano Ronaldo It has once again left the competition behind. The five-time winner of the Golden Ball has been the top earner on Instagram for the third year in a row.
Ronaldo, who in July was ranked by Forbes as the world’s highest-paid athlete for the first time since 2017, following his move to Saudi Arabia, now tops the Instagram Rich List 2023, a global indicator of internet influence.
The list, compiled by Instagram scheduling tool Hopper HQ, is based on internal and public data on how much each user can charge for a post on Instagram and YouTube.
According to Hopper HQ, the Portuguese forward earns a whopping 3.23 million dollars per post on Instagram, with close to 600 million followers on the social network.
Not surprisingly, Ronaldo’s closest rival on the list is Lionel Messi. The world champion with Argentina gets almost 2.6 million dollars for each publication.
This puts the two soccer giants ahead of not only any other sports star, but also celebrities such as singer-actress Selena Gomez, reality star and makeup mogul Kylie Jenner and actor Dwayne “The Rock” Johnson.
Only two other athletes, Indian cricketer Virat Kohli and Brazilian footballer Neymar, have cracked the top 20.
“I still find it shocking that the annual money earned on the platform increases every year,” says Mike Bandar, co-founder of Hopper HQ.
“Ronaldo and Messi dominate not only the pitch, but also the digital sphere, as it’s clear they embody the power of personal branding and the influence it has on us ‘normal’ people.”
Source: Reuters
Source: Gestion
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