Paris Hilton is obsessed with non-fungible tokens

Paris Hilton is “obsessed”With TNFs, and now backs a $ 300 million organization committed to taking the rise of digital art to the next level.

Organ, a Swiss foundation that offers smartphone users a way to authenticate valuables with digital certificates, has raised $ 20 million from investors such as Paris Hilton and Table Management by Bill Ackman, according to a statement Tuesday.

The technology offered by the non-profit foundation deploys recognition and identification techniques created by experts.

“I launched my first TNF project in March 2020 and since then I have been obsessed with TNFs and the endless possibilities of this technology.“, said Hilton in an email to Bloomberg News. “TNFs are the future for creators, creatives and collectors, and this is just the beginning. “

The fundraising is ahead of the public launch of the foundation’s token and will be used for research and development. The certification platform was founded in October 2020 on the blockchain Internet Computer to generate digital value for art, collectibles, digital media and luxury goods.

Hilton, with a sector history of more than a year and a half, has received praise for its commitment from people such as WhaleShark, one of the largest TNF collectors in the world.

Nor is it your first foray into investing. In June, the New York Post reported that it was backing Origin Protocol, a decentralized TNF platform, one of several TNF-related moves for the reality TV star.

“The potential of TNFs for artists amazes me, especially when considering the value it will unlock in things like secondary sales.”He said in emailed comments. “I will continue to invest and leverage my platform to spread the potential of this incredible new way of thinking about creativity and art. “