Americans watched more content through platforms than “streaming” than on cable television in July, a milestone for continuous television that is the first time it has achieved more views than traditional television, Nielsen announced Thursday.
Continuous television captured 34.8% of the total television viewing time of USA during the month of July, while cable television attracted 34.4%, according to the company specialized in audience measurement.
The total time that Americans spent on these new ways of watching television increased 22.6% from the previous year, while cable viewing time decreased 8.9%.
Netflix was the service ofstreaming” most viewed last month, driven by his series “Stranger Things”, followed by YouTube.
For its part, the most popular series on Hulu were “Only Murders in the Building” and “The Bear”, while those on Amazon Prime Video were the new series “The Terminal List” (The terminal list or The final list) and the new episodes of “The Boys”.
During the summer months, when there are no classes, children tend to spend more time consuming content, which could have increased the time they spend on YouTube and other streaming platforms in July.
Also, when there’s no Olympics, there’s often a dearth of major sporting events in the summer months, and sports is a big differentiator from cable TV.