In Brazil, 44% of consumers say they have bought a product recommended by an influencer, according to a survey by Statista Global Consumer Survey. Three years ago, that percentage was 36% in the South American country, where the largest number of Instagram Influencers exist.
According to the Statista survey, in almost all countries where consumers were consulted, the “power” of influencers has increased since 2019.
The one exception was Mexico, where 31 percent of consumers this year indicated they made purchases recommended by social media celebrities. That rate was 31% in 2019, according to the Statista study.
Meanwhile, in Argentina, the increase in the power of influencers over consumers barely increased compared to 2019, going from 13% to 15% this year.
It is estimated that the influencer marketing business moves about US $ 20,000 million.