The international tourism fair FiturWhat will be celebrated in Madrid between the next 18 and 22 January, he hopes that this edition will mean a return to normal pre-covid, with 8,500 participating companies, 131 countries and 755 exhibitors, with Guatemala as a partner country.
Fitur, one of the main tourism fairs in the world, will celebrate its 43rd edition next week, in which around 200,000 visits are expected, 120,000 professionals and some 80,000-90,000 visitors during the weekend, as announced today those responsible for the presentation of the event.
The occupied area will total 66,900 square meters, the same as in the 2020 edition, just before the pandemic was declared, making it the only fair in the world that managed to hold all its editions, as highlighted by José Vicente de los Mozos, President of Ifema, the Madrid fairgrounds where the event is held.
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There will be more than 8,500 companies from 133 countries and 755 holders of a stand (34% more than in the previous edition).
On the other hand, international participation is up 50% compared to last year and that of Latin American exhibitors grows 15% over the previous record of 2020, in pre-pandemic times.
Around 40,000 professionals will participate digitally in the fair and the organizers foresee 300,000 followers on social networks and web traffic of half a million people.
The president of the Fitur Organizing Committee and president of Iberia, Javier Sánchez-Prieto, stressed that this edition will mean the full recovery of the industry and will enhance the strength of tourism.
The fair, one of the most important in the world, will mean revenue for Madrid of more than 400 million euros in hotels, restaurants, bars and entertainment venues, as well as an important opportunity to attract quality tourism.
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and regarding Guatemala As a partner country, it means the establishment of close ties between the Central American country and Fitur, one of the most prestigious tourism fairs in the world with a continuous history of more than four decades.
According to what the Guatemalan Tourism Institute (INGUAT) said at the time, the union of forces with Fitur, as a partner country, constitutes a broad international platform that will show the potential of Guatemala, according to its national strategy that aims to position worldwide the main tourist attractions of the country.
This collaboration will allow the destination Guatemala to stand out during the celebration of the fair, so that the country will be able to take advantage of and make profitable the worldwide promotion potential of Fitur, which is presented this year under the motto “Guatemala. Amazing and unstoppable.”
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