Meta, Google, LinkedIn and Microsoft will be part of the WebCongress in Quito, on March 30 and 31

In Ecuador, 2020 was the year of accelerated business transformation, while in 2021 digitalization in companies was consolidated. An example of this vertiginous technological growth is that 40% of the companies located in Ecuador already use electronic commerce as a sales tool in their businesses. Of the 17.99 million inhabitants in the country, 14.25 are Internet users.

In addition, according to a study by the Global Entrepreneurship Monitor Ecuador (GEM, 2019), 15% of adults own an established business, which positions Ecuador as one of the most entrepreneurial countries in the world. However, the rate of discontinuation of a business reaches 10%. This shows that, although there is the potential to create new companies, these they are not competitive, innovative or sustainable over time.

To help resolve that situation, Wednesday March 30 and Thursday March 31 One of the most successful congresses in Latin America in technology and innovation will arrive in Quito, with the participation of experts from Meta (Facebook), Google, LinkedIn and Microsoft to address issues such as:

• Technology: artificial intelligence, robotics, blockchain, automation, autonomous vehicles. machine learning and space travel.

• Digital marketing: digital advertising, social media, e-commerce, branding, analytics and marketing strategies.

• startups: entrepreneurship, investment, projectmanagement, internationalization, VC and ssoftware dev.

• Business: fintechvirtualization, globalization, labor welfare, cryptocurrencies and business culture.

• digital culture: creativity, trends, home office, digital content, internet culture and podcast.

tickets on sale

For nearly ten years, WebCongress It has been present in 16 countries, such as the United States, Mexico, Brazil, Argentina, Colombia, Panama and Peru. The largest of the events took place in Bogotá (Colombia) in 2019 with 3,000 attendees at the renowned Movistar Arena stage.

Tickets are already on sale through the portal with two categories:

virtual mode: access to the virtual platform of the event and to all the conferences and virtual W Talks, digital attendance certificate. Fee: $80.

Ticket Academy: location in general chairs, access to conferences in the main hall, Expo Business Area, welcome kit, digital attendance certificate, access to the apps of the event and student card. Fee: $99.

time of innovations

The portal Ecuador free market receives visits from users who transit on your page in a period of 5.51 minutes per day, Google with 17.26 minutes per day, Youtube 19.43 minutes and Facebook 18.17 minutes per day. So that to survive commercially you have to be up to date with all business trends, charting a path towards digital innovation and talent transformation.

For Daniel Silva Burbano co-founder of Smartmedia, our country is a power of entrepreneurship at the Latin American level. “Ecuador can become a technological, creation and digital innovation power. For that it is important to have these spaces like the WebCongress, which brings experiences from technology leaders from other countries and opens the way for us to set a business agenda for the next decade. We are living the most technological decade in history and we must have the necessary tools to face it and take advantage of it”.

Likewise, the development of digital skills and abilities is key to promoting digital transformation processes in organizations and companies. This requires continuous training of workers in the technical and professional fields. (I)

Contact: https://www.webcongress.com/ecuador