Since Apple hammered the brand in 1984, its market value has multiplied more than 1,000 times. To this day, the company is worth three trillion dollars, a figure never before reached, and owes a lot to the launch of its iPhone. “Eliminating the buttons and making a giant screen,” Steve Jobs, who was the founder and CEO of Apple at the time, explained in 2007 about the new phone that the company launched.
Apple has reached these figures so quickly because the pandemic has made us more digital, and big technology is noticing it. Apple skyrocketed especially in 2020, with growth of 70%, and in 2021, with a rise of 35%; they follow him Microsoft, with a 35% increase in its market value in 2020 and 2021, and Google, with 30% and 50% in each year. “They are highly positioned, each one in its segments,” explained Santiago Carbó, director of the financial and digital area of Fuscas.
Carbó has specified his own words: “What Apple does is not the same as what Microsoft or Google Alphabet does.” Apple also continues to multiply its billing. In its last fiscal year, the profits of the iphone increased 39%, and that of the accessories, 26%, mainly its headphones and its smartwatch. “The Apple Watch is a truly innovative device. It sells more than Rolex “, explained Enrique Dans, professor of Innovation at IE Business School.
But the company has also launched and consolidated its services, such as the cloud to save photos, your television or your new payment method. “Every device that it manufactured was copied, imitated, without mercy in a very short time, so these services really give it greater sustainability,” added Dans. Although the company increases in profits, analysts attribute part of its meteoric rise in the stock market to an economy doped by the pandemic.
“The huge injection of money created from scratch that central banks have promoted,” said Juan Ignacio Crespo, a state statistician and financial analyst. A) Yes, only a future crisis in the sector will tell us if it has been speculated with the value of Apple. “Until the tide goes out, it is not known if someone was swimming without a swimsuit,” Crespo has argued. about a future in which the company intends to launch itself into the multiverse and the autonomous car.
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