The creator of the iPhone spoke about the “impossible task” from Jobs

Former Apple chief designer Johnny Ive told the BBC podcast about the product that saved the corporation from bankruptcy. In his opinion, IMAC computer turned out to be such a product.

Iv noted that in the era of Steve Jobs to Apple in the late 90s, the corporation was on the verge of bankruptcy-she even had to take an investment of $ 150 million from a competitor to Microsoft. Iv said that Jobs saw in a product that would save the company, a personal computer.

According to the ex-main designer, Jobs immediately gave Aiva an “impossible task”-to create an attractive design for an ordinary computer user. “From the first day of our meeting, we began work on what IMAC later became,” Iv recalled. He noted that thanks to the success of IMAC, it was possible to save Apple and subsequently create an iPhone smartphone and an iPad tablet.

Jobs gave Aiva the task of inventing the design of the device in just a few days – it should be a friendly computer for people who do not understand technology. Iv remembered that in the 1990s computers seemed a serious device for professionals. Therefore, the designer came up with a translucent case, decoration in bright colors and a handle for carrying.

“The computer seemed alive, not static, not frozen,” Ive described Imac. The device turned out to be successful in the market – in five months since its launch in 1999, Apple sold 800 thousand devices.

At the end of January, the journalists of the 9TO5MAC publication studied Nokia archives and found out that the company drew attention to the release of the first Apple smartphone, but did not manage to respond. “In just seven years, Nokia has gone from owning a smartphone business to leaving it,” the authors summed up.