The smartphone market was predicted by a difficult year

In 2024, the world smartphone market first showed growth after the Pandemia of Coronavirus. This was reported in the Canalys report.

At the end of the year, 1.22 billion units of devices were delivered to the market – growth was 7 percent. Apple retained a leading position, shipping 225.9 million units of devices, although its deliveries decreased by 1 percent. Below are Samsung and Xiaomi – companies put 222.9 and 168.6 million smartphones on the market, respectively.

According to the Kanalys analyst, Runara Bierhold, 2025 can bring the industry new problems, including a slowdown in developing markets, economic fluctuations, potential US duties and changing requirements for compliance with regulatory requirements. Bierkhovda predicted a difficult year for the market and noticed that manufacturers of devices began to prepare for it.

Senior analyst Sanyam Chaurasia noted an increase in premium devices sales. So, the supply of the iPhone 16 Pro and 16 Pro Max from Apple increased by 11 percent compared to the iPhone 15 Pro and 15 Pro Max in 2023, exceeding 55 million units. Samsung also noted that the demand for flagship smartphones was high.

In conclusion, analysts noted that the market growth potential was preserved in developing regions-in the Middle East, Africa, Latin America, India and Southeast Asia.

Earlier, Counterpoint Research experts called the iPhone 15 the most sold smartphone of 2024. In the top 3 most popular devices, only Apple devices fell.