The European smartphone market grew by 2% for the first time in three years
Canalys analysts recorded a recovery in the European smartphone market. This was reported in a report on the organization’s website.
Experts found that in the first quarter of 2024, 33.1 million smartphones were shipped in Europe. The year-on-year growth was 2 percent. This is the first case of sales growth in the European market over the past 12 quarters (three years).
Also in the first quarter of 2024, the share of premium smartphones exceeded 32 percent for the first time. Canalys considers premium devices those that are priced above $800, or about 71 thousand rubles.
The market leader was the South Korean corporation Smasung, which received a share of 37 percent. According to experts, this is due to the strong demand for the flagship Galaxy S24 series. The top 3 also included the American Apple and the Chinese Xiaomi – their shares were 22 and 16 percent, respectively.
The best-selling smartphone in the first quarter in Europe was the iPhone 15 Pro Max – Apple managed to sell 2.6 million flagships. The top 5 also included iPhone 15 Pro, Samsung Galaxy S24 Ultra, Samsung Galaxy A15, iPhone 15. In the first quarter of 2023, the best-selling devices were iPhone 14, iPhone 14 Pro, iPhone 14 Pro Max, Samsung Galaxy A54 5G and Samsung Galaxy A53 5G.
Earlier, Canalys said that Apple has maintained its leading position in the global premium smartphone market. The top 3 also included Samsung and Huawei.
Source: Lenta
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