Apple remains the world’s leading manufacturer of wireless headphones
Apple has maintained its leadership in the TWS (True wireless stereo) headphone market. This was reported in a report by the analytical company Canalys.
In the first quarter of 2024, Apple’s shipments fell by 8 percent, but the company managed to maintain its status as a leading manufacturer of wearable technology. Its global market share was 24 percent. In second position is Xiaomi, which displaced Samsung from this place – the Chinese corporation received a share of 8 percent. Samsung’s share was slightly less than 8 percent.
The top 5 brands of wireless headphones include Chinese Huawei, which received a share of 5 percent. According to experts, this happened due to the fact that the IT giant increased supplies by 71 percent over the year.
Over the past year, the TWS headphone market has grown slightly – by 6 percent. Headset shipments totaled approximately 90 million units. “Players are actively seeking new opportunities by diversifying product lines and improving market segmentation,” said Canalys research manager Cynthia Chen. According to her, the wireless headphone market is in the early stages of growth.
Earlier, Counterpoint Research specialists said that Huawei was ahead of Samsung in the foldable smartphone market. The Chinese corporation increased the supply of devices by 257 percent over the year and received a share of 35 percent.
Source: Lenta
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