Apple has been working on the “electric car of the future” for at least 10 years. Almost all the time, the project was shrouded in secrecy, and only limited information was released to the media. According to unofficial reports, Apple Car was to have autonomous driving and voice navigation functions. The Apple car was also supposed to be distinguished by truly luxurious equipment.
In 2018, the company assumed that the car would go on sale between 2023 and 2025. At the end of 2022, the Apple Car will hit the road in 2026 and will cost around $100,000. Later, the release date was to be moved to 2028.
Apple Car will not be created. Is the electric boom a thing of the past?
which shows that Apple has completely abandoned the electric car project. According to Bloomberg, two Apple executives have already informed the 2,000-employee Specials Projects Group that the Apple Car project has been closed.
Some of the people employed at SPG are now to be transferred to the artificial intelligence division, headed by John Giannandrea. Others received a promise that there would be a place for them in other branches of the company.
Employees will focus on generative AI projects, which are an increasingly important priority for the company.
– explains Mark Gurman.
What are the reasons for this decision? As Bloomberg explains, Apple had problems implementing its vision for the Apple Car almost from the very beginning. The company was also afraid that this product would not generate high margins, to which Cupertino directors are strongly attached.
These fears were not unfounded. Recent months show that the electric car market is cooling down significantly. Even Tesla, one of the pioneers of the electric revolution, recently warned that the pace of its expansion this year will be “much slower.”
Forecasts by the Swiss bank UBS AG show that the growth rate of electric car sales in the US this year will drop to 11%, from 47%. in 2023.
Will the EC hit Apple for the first time in history?
Brussels may impose its first-ever fine on tech giant Apple for allegedly breaking EU law on access to music streaming. The fine is gigantic, amounting to approximately EUR 500 million, and is to be announced at the beginning of March. The European Commission was investigating whether Apple used its own platform to favor its services, while limiting access to competitors’ services.
Source: Gazeta
Mabel is a talented author and journalist with a passion for all things technology. As an experienced writer for the 247 News Agency, she has established a reputation for her in-depth reporting and expert analysis on the latest developments in the tech industry.
