Disney+ lost 1.3 million subscribers globally in the last quarter of 2023 as a result of the price increase that came into force last fall, it says. Thus, the number of platform users (excluding the Indian Disney+ Hotstar) amounted to 111.3 million users.
Disney+ ends account sharing. Since when are the new rules?
In its first-quarter 2024 financial reports, Disney+ estimates it will add 5.5 to 6 million subscribers by the end of March. Meanwhile, the platform announces that it wants to adopt a strategy similar to the one implemented by Netflix. This is about fighting against sharing accounts between users. It turned out that after the ban on Netflix, the number of subscribers increased. Now Disney+ also wants to use this “patent”. The new rules would come into force in mid-March. Already last fall, the streaming platform informed users that it would introduce changes in the presentation of advertisements and ban the sharing of accounts. People who want to continue using the website in this way will have to pay an additional fee.
“You may not share your subscription outside your household. ‘Household’ means the set of devices associated with your primary residence and used by the people living there,” Disney+ says on its platform.
Account sharing is prohibited. It started in Canada
“Unless your subscription allows it, you may not share your subscription outside your household. If we determine that you have violated this agreement, we may limit or terminate your access to the service and/or take other steps” – such messages were already seen in November last year on their profiles, including users in Canada. This is one of the markets where large streaming platforms often test changes and new services.
Source: Gazeta
Mabel is a talented author and journalist with a passion for all things technology. As an experienced writer for the 247 News Agency, she has established a reputation for her in-depth reporting and expert analysis on the latest developments in the tech industry.
